Improve Mobile UX With Top 5 Tips

As a website designer and developer you are always trying to give the best experience to your users. Internet users are growing everyday and most of them are browsing your website from their mobile phones. You must take special care for mobile users and ensure that they get the same user experience (UX) as the desktop users. If you are thinking that your website optimized for desktop version will equally look and work well on mobile devices, then you are wrong here. The height, width, resolution parameters is vastly different for different devices and the website might not be easy to navigate or access from the small screens. Here are some important tips that will enhance the mobile experience of your website.

1.   Design For The Environment

Mobile user visits a website with a purpose rather than just for browsing.  You need to be careful about what they will see on your website. Mobile users have many potential distractions all around, so the user must stay on homepage for a while. This can be achieved by writing crisp and lucid text. Website design should be optimized for mobile view and of course must load fast. Delay in website loading can result in losing potential customers.

2.   Highlight Important Elements

It is crucial to understand that user is not going to spend a long time on your website and he is not going to find what’s ‘special’ here. Your special offers, Order Now or Get Instant Quote buttons must appear significantly on the first screen and must be easily accessible. User can follow these links to find something that interest him. After all retaining user for a while is important. Other auxiliary details can be then shown in sub-menus or other links. If the main information in which user is interested is kept under layers of pages or bottom side, then the user is sure to leave your website soon.

3.   Sticky Buttons or Menu     

Using sticky menu, or sticky buttons for important tasks such as “Buy Now”, “Call Us”, “Search” can be of great use. When a user is viewing a page on a mobile device, your aim must be to show him all vital information on the center-state. Even if there is some scrolling required reading page content, he must not get lost or require scrolling up to see menu items. Sticky buttons provide rapid navigations to user and chances of user going elsewhere can be significantly reduced.

4.   Adding Interactive Elements With Feedback Animation

Interaction is the basic feature of any website. Users accessing your website from desktop have large screen space and a mouse to point at tiny links and menus for navigation. This luxury is not available to mobile users and they use finger to click or swipe on touch-screen. As a UX developer, you must note this difference and design the navigational elements with extra care. They must be well-spaced and recognizable on the small screen. Adding different animation to actionable elements after user clicks or swipes can give feedback to user.  This becomes extremely important as speed of mobile internet connection may not always be fast. When connection speed is low, user might not understand whether his action is recorded or not.

5.   Regularly Test, Review

The final and very important tip for designing clever and efficient mobile UX is to test and review your website on continuous basis. Statistics show that mobile users are increasing in exponential rates and will keep on growing in future too. Your business website must be capable of giving same UX across all devices. Continuous testing is the only way to find out the performance of your website on new digital gadgets coming in the market.

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